BR Anchor
Working in Banana Republic, I have seen a demand for rentals. News anchors and HVP (High Visibility Personalities) have come in and asked if they would be able to rent out a dress in exchange for an on air promotion. Unfortunately, it is not a
service Banana Republic offers. Year after year I’ve seen the demand increase so I
wanted to create a concept store for Banana Republic targeted for people who are
constantly in the public eye whether they are news anchors, politicians, charities etc. where they can rent out garments and have the option of open to buy. BR Anchor will carry pieces from Banana Republic, Joie, What Goes Around Comes Around and we would also carry our own BR Anchor private Label.
Services provided here include:
- Dry Bar
- Juice/ Coffee Bar
- Personal Stylists
- Alterations
- App to keep track of looks you rented and worn