Gucci Post - Brand Extension

Gucci Post is a brand extension proposal that my team members and I designed. We want to create a luxurious stationary line for Gucci composed of pens, planners, letterhead and envelope where customers can customize it with select prints from the current years collection. The line would be carried in select Gucci stores as well as in online. Customers will be able to have an in-store virtual experience in those select stores to customize.